Magazine Advert Reflection

How did you use your research into magazine adverts to start planning your own?

In order to create an effective magazine advert, my group and i had to do a lot of research into other artist's from the Indie genre's adverts for inspiration and ideas.
The main two adverts that I analysed and took ideas from was our original artist Nina Nesbitt's tour advert and Ellie Goulding's album advert.
I found Nina's appearance in her advert was very fitting for our chosen artist as it connotes the laid back attitude in which we want to show for our artist Daisy. The miss-match of her clothing shows  that she has pulled the outfit together which shows her laid-back attitude to life which is conventional of the indie genre. She is not concerned with her appearance which may suggest she is more concerned with the music that she is making and performing. This is the kind of profile that we would like to create for our artist.
However in turn I feel that the close up shot and structure of Ellie Goulding's magazine advert for Light's is very effective as Ellie is the main focus of the advert as the only image present is that of a close up of the artist. The picture is large and in the centre of the advert. Furthermore Ellie's eyes are looking away from the camera which shows she may be in thought. This could suggest that the album will hold songs of emotion and feelings of her own however lack of eye contact may hinder the chance of a relationship between the audience and the artist.

What are your ideas and inspirations behind your paper design?

My ideas for the magazine advert was to have a close up shot of the artist in her signature beanie hat, messy blonde hair, red lipstick and a nose ring. I think a close up shot of the artist shows how she is the central focus in turn standing out to the reader within a magazine. I was inspired by Ellie Goulding's magazine advert for her album 'Lights' which shows Goulding from the shoulders upwards surrounded by lights which make face shadowed creating mystery. Instead of lights, I have decided to surround the artist face with daisy's to represent the artist's stage name being 'Daisy'. The flowers will become a symbol for the artist and can be used throughout her promotional factors within her career. 

I have also decided to put a blue shoestring around the artist's face which I think represents the chaotic relationship in which she sings about. Shoestrings can be difficult to grasp when you are first learning to tie them and I think this is a metaphor for how the young couple are trying to make their relationship work. The shoestring is blue which can depict sadness and trouble, however as it intertwines the daisy's it shows there is hope for the couple as the daisy's represent happiness and a fresh start.
The red beanie hat that the artist wears in the image represents her casual attire suggesting that the artist doesn't take herself and her image too seriously. Nowadays I feel that young girls look up to artist's that are less concerned about image, and more about personality and music as they are more relatable to a young audience therefore they can form a better relationship with the artist.
The messy blonde hair is also designed this way in order to show the artist laid back attitude towards her appearance in order to make her seem less superior to the intended target audience.


I have designed the artist's mouth to be a central point within the advert as she is pulling an awkward face with her mouth which shows her cheeky and childish side making her seem fun-loving and exciting. The awkward face will suggest that the artist makes mistakes as many young people do and this is unique and unconventional of general artist's however conventional of artists from the Indie genre as they are not normally seen to be perfect and flawless as they are in genre's such as RnB and Pop.
The red lipstick that I have chosen for the artist to wear shows passion, excitement and charisma which are all feelings she has for her music.

How will this help you with creating it on photoshop?

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  My first design in which I created, was the first one. It was also the first time that I had used photoshop therefore this design is extremely basic. In the process of making this design I was also getting to grips with certain tools within photoshop such as importing pictures, blurring and making pictures bigger and smaller.
      For this advert I have chosen a close up of the artist in comparison to my other design where a medium shot is used. The close up shows in detail her facial expression, makeup and hair portraying feelings and emotions as well as artist image.
     Magazine number 1 is conventional to the Indie genre due to the simplicity of the advert. The image of the artist is a close up which shows the artist as the central focus and therefore will draw an audience's attention to her.

     I think that magazine advert design number 2 is conventional to the Indie genre as the artist is seen to have a laid back image shown by her casual clothes. The denim shirt and red beanie hat show a quirky side to the artist showing her as individual which will appeal to a young audience as they will appreciate someone who is different. The artist is also holding a guitar which is conventional to the indie genre as instruments are a central focus of the Indie genre as the music sounds within the genre usually come from instruments rather than music made on programmes such as garageband. This gives Indie music a raw and fresh vibe showing that an Indie artist is true to themselves and does not change for the stage such as artists within the pop genre.
i     I have included neutral colours to connote the fresh and real atmosphere, which is also the reason for the vast amount of daisy flowers. The flowers denote the name of the artist however the also symbolise purity, innocence, loyalty and patience. These qualities are all shown within the music video from the artist as she deals with her boyfriend who seems to be under the influence of alcohol and drugs. The different sizes of the Daisy's suggests how big or small the flower is it is still beautiful and this relates to the relationship within the music video as their relationship has many problems, big and small, however the artist never gives up trying to save it.
      The artist is the central image of the advert showing her importance and making sure that the audience is drawn to her when flicking through a magazine. The artist also makes eye contact with the camera which will also grab the attention of an audience as a relationship is instantly created. the artist is also smiling sweetly therefore this will also create a relationship with the audience as she is portrayed as friendly and approachable therefore will be seen as likeable. I have used Goodwin's theory within my magazine advert as the visuals match the lyrics of the song. For example I have included a shoestring in the advert to link to the song title 'Nose rings and shoe strings'. The shoe string is red which depicts passion and anger which is representative of the chaotic relationship within the music video. The shoe string is also tied in a bow showing that the artist can make the simplest of things beautiful and appealing, which shows that she can save her boyfriend and make their relationship worthy.
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     The paper design has helped when creating on photoshop as it gives us an outline for the actual design however i have made some changes. The first change I have made was the camera shot of the artist. Originally the shot was a close up of the artist which I felt would appeal to and entice an audience however as I wanted to include an instrument which is conventional to the indie genre I have chosen to use a mid shot of the artist. The mid shot shows the artist's image more clearly and also the way in which she is playing the guitar. Another change I made was the place and colour of the shoestring. I felt a red shoestring would be more appropriate as it connotes anger and passion and this is the kind of atmosphere in which I wish to portray. I also placed it at the bottom of the page rather than around the artist as it shows simplicity rather than having too much on the page resulting in a 'messy' advert.

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Photoshoot

Why is it important to carry out a photoshoot, especially when creating a digipak and magazine advert?

It is important to carry out a photoshoot when creating a digipak and magazine advert in order to capture certain images that relate to the specific genre of the music video. A photoshoot will enable a specific time slot specifically dedicated to getting photographs that can be used for promotional media. However in the case of myself and my groups video we have decided to take images during performance and narrative elements within filming in order to get naturalistic shots that are conventional to the Indie genre.

What images did you take and why? variety of shots that can be used

Although we did not carry out an official photoshoot we took pictures of the artist and the surroundings during filming. We all agreed to do this because images associated with the Indie genre are generally natural and unplanned as the music is the central focus rather than appearance. Therefore we took pictures during intimate scenes of the artist and her love interest and scenery such as the forest location.
After filming we chose to take the artist to different locations to take pictures. These locations included a field , brick wall and forest in order to show the simplicity Indie genre as they are usually made on small budgets.

We also took a picture of a daisy to represent the artist's name which is 'Daisy'. We also did not conduct a photoshoot as we wanted to take pictures within the action of the video to show an instant relationship between the promotional images and the actual music video. In order to not confuse our target audience, we used images of the same two characters within the music video so that the entire media package flows and links together.

Where will your images be used and why?

The images that we have taken will be used for both the digipak and the music advert. Images are necessary within these promotional media elements because they intend to draw the attention of the target audience and wider if possible. Images need to be used on the music advert because an audience will need to know who the artist is that the information refers to although in some cases images of the artist are not always included therefore images that represent and symbolise the artist's music and personality will be used instead. The magazine advert will be seen when an audience are sitting down taking time to read through a magazine therefore the advert will need to be eye catching in order for the reader to not flick past. Therefore the images will need to be bold and stand out from the vast amount of other adverts within the magazine. As our chosen genre is Indie we have the ability to use diverse pictures which will show individuality.
Images will be used on the digipak as these images will represent the music which is on the album/single. The images need to promote the artist fully as an audience buying will have to trust the packaging as they cannot listen to the album before they buy it. The images that we intend to use will show the artist so an audience will remember her and make connections between her and her music. As we are given four picture spaces, we have the opportunity to show different sides to the artist and her music showing she has the ability to sing different songs and show her many strengths within singing.

 The images we have taken will be used for our magazine advert and our digipak. This is so that our ancillary products appeal to the target audience of our artist. Including an image of our artist on these particular products allows the audience to become aware of who the artist is and they can begin to build a relationship with them prior to listening to their music. Images are assist in representing the artist to the audience as it provides them with an insight into the artists personality through their appearance, i.e, clothes and facial expressions/body language



How are your images conventional to your genre?

1. One of the images that we have used for a section of the digipak is a shot of the artist in a natural location of an autumn forest. The lighting is naturalistic as the sun is setting and reflecting on the artist creating a magical effect which represents the location as her 'thinking place' in which she reflects on her life and in this case her failing relationship. The colours of orange, brown and yellows are very clear connoting a peaceful atmosphere which is conventional of the Indie genre as the music is generally laid back rather than that of rock and pop which are energetic. The green  leaves also show growing, nature, freshness and life which symbolise how certain situations have made the artist grow as a person and she yearns for a relationship without the chaos that it entails at the moment. In this image the artist is sitting on the floor showing she is not afraid of getting dirty which shows her appearance is not vital to her and the music is her main focus. She wears a red beanie hat which connotes passion for the music and the person in which she is singing about. Instruments are very conventional to Indie genre as they show an interest in creating music and sounds and furthermore they show raw music that has not been edited within a recording studio.

This picture is conventional to the Indie genre as the artist is standing in front of a brick wall which reminds the audience of busking, which symbolises a love for music showing Nina's passion. The brick wall is also a simple location which would not have needed to be paid to use therefore this is conventional to the Indie genre as most Indie music videos are known for their low budget videos. The artist's appearance is also conventional to the Indie genre as her hair is messy and blonde showing a pretty effortless look which is common of Indie artist's as the music is the main focus. The artist also wears a bright multi-coloured top which shows her fun personality, teamed with a denim jacket giving the look an edgy and quirky vibe. The guitar is conventional to the Indie genre as instruments are a vital part of Indie music.

This image is conventional to the Indie genre as the surroundings of the field show also show a simplistic location. The horses are also conventional as the show the artist is at one with nature showing her lack of interest in materialistic such as artists within R'N'B music videos or pop videos. The guitar and outfit are the same as previous pictures therefore are conventional to the Indie Genre. The artist is looking into the distance showing a train of thought which is conventional to the Indie genre because many songs within the genre are written by the artists and are personal to the individual due to a past relationship or event.



How do the images portray the artist and how does it appeal to your target audience

1. In picture one the artist is portrayed as a natural individual which follows star dyers theory of being youthful and holding realistic qualities in order for an audience to relate to her and create a relationship. Her messy blonde hair shows a quirky sense of style as she has not styled it showing her appearance is not something that concerns her. Although we intend for males to enjoy the artist's music we do not plan on sexualising the artist in order to gain male attention. Therefore we do not intend to follow Goodwin's theory of showing shots that particularly show voyeuristic treatment of the female body. As our target audience is young females between the ages of 16-21, this shot shows the artist reminiscing on her current relationship which many girls can relate to therefore the artist will instantly gain the like-ability factor as girls find comfort in listening to music that mirrors their own life.

This image shows the artist against a gate showing a rural environment which is conventional to the Indie genre along with the other following pictures. The artist wears opaque black tights to show that she does not use her sexuality to promote herself. The floral dress shows her feminism which is juxtaposed with the edgy boots showing her empowerment as a female.

Filming Schedule

Filming Schedule

A shooting schedule is a project plan of each day's shooting for a film production. It is normally created and managed by the assistant director, who reports to the production manager managing the production schedule. Both schedules represent a timeline stating where and when production resources are used.

A film schedule is important to have because it provides organization for the group which will ensure the filming process runs smoothly. Also having a schedule saves time, as there is no discussing between shots about which shot to shoot as it has already been decided. The schedule also lets everybody in the production team know when they are needed and what they should be doing. A filming schedule enables all the members of the production team to understand their roles within that days tasks and allow them to know what they have to do.

 

As a group we followed the film schedule as much as we possibly could so that the filming process of our music video would be executed with ease. However during the filming process on a number of occasions we faced a number of obstacles that meant we were unable to film, such as the weather. This therefore put our filming plans behind schedule, but due to our detailed filming schedule we produced we were able to catch up with our filming anticipations with ease. This meant that the quality of our footage, and overall our music video would not be affected.

We had to make some changes due to our actors not being able to make the date or the setting in which we wanted to film not being available.

Analysis of Magazine advert

A magazine advert is created in order to promote an artist's single, album or tour dates. The advert will need to include elements that will entice an audience.

Nina Nesbitt is known for her quirky and indie image which is shown here by her appearance of clothing and makeup
She is a teenage girl who is portrayed to be quirky and to have her own individual style. By having a female like this it will attract a target audience of young girls as many try to experiment in their teenage years, especially with fashion.
. The miss-match of her clothing shows  that she has pulled the outfit together which shows her laid-back attitude to life which is conventional of the indie genre. She is not concerned with her apparence which may suggest she is more concerned with the music that she is making and performing. The oversized jumper shows that she does not wear clothes to assentuate her figure which is unconventional for many young girls which may suggest that she is not a 'girly girl' which makes her interesting and different. The denim shorts show a casual sense of style and also that she is comfortable with her body and her legs even though very little skin is showing in the advert. This shows how Nina doesn't use sexuality to promote her image which is conventional of the Indie genre as the central focus is the music.

 Her hair is also blonde and messy which also shows how does not care about being pristine and the music is the most important thing. She has dark roots which also shows her natural hair colour, which may dipict that she may see her natural hair as boring and therefore dyes it to be more exciting. Nina is looking directly at the camera which creates eye contact between herself and the audience. This will start to build a relationship which will aid the artist is selling songs and her image.
Nina's choice of aqua colours may also suggest a calm atmosphere depicting that Nina's music is chilled and easy to listen to. The colour blue and green especially of the shade used in this advert are not particularly attracting for an audience therefore this shows how Nina does not intend to attract a mainstream audience and in turn a niche particular audience who enjoy music from the Indie genre. The green, blue and cream are colours that do not necessarly compliment eachother therefore a sense of chaos is created visually thereofre this shows Nina's music is not boring and of the ordinary.

The structue of the advert is very simplistic as Nina is a up and coming artist
and therefore the advert needs to be clear as to who she is and when she will be performing. Nina is positioned to the left of the advert but as her profile is the only image she is still the central focus of the advert. I feel that only one image of her is included because as a new artist she does not want to give too much away about her music of herself therefore it will create mystery and people will make an effort to see what she is all about at these small venues. The places in which Nina is stated to perform are small venues which show that Nina is still not as well known as some other artist within the Indie genre such as Ellie Goulding and Ed Sheeran.


The biggest font present on the advert is that of Nina's name which is all in capital letters therefore this shows that she is the central focus and the audience will remember her name. The colour of her name is white which may connote innocence and purity which shows that she is a respectable artist however the slanted font may suggest that she can be rebellious at times. The italic font and different size of the letters are representative of children's writing which shows the child within Nina which makes her fun and enticing.

 Nina is standing in front of a brick wall which reminds the audience of busking, which symbolises a love for music showing Nina's passion. The brick wall is also a simple location which would not have needed to be paid to use thereofore this is conventional to the Indie genre as most Indie music videos are known for their low budget videos. Nina has a niche target audience due to her indie music and this advert will appeal to them due to it being specific to the Indie genre due to its images, colours and fonts.

This advert promotes Nina as the Indie artist that she is and also shows the audience her style and personality which is shown through her music. The advert gives the audeince an insight into what will be seen and heard at the performances at the chosen venues shown on the advert.

Ellie Goulding is a very similar artist to Nina Nesbitt as she is an artist from the Indie genre and their image is also similar. The artist is represented as magical and mystical in this advert which shows that her music is carefree and easy to listen to as is Nina Nesbitt's. Ellie is seen as a natural beauty within the industry and this is shown through her minimal make up and her hair is also messy and not styled which follows the conventions of indie genre because artist's image is not as important as the music. the minimal amount of skin shows that Ellie also doesn't use sexuality in order to promote herself. As Ellie is an older artist who has been in the industry longer than Nina she is well known and no longer needs to wear eccentric clothing in her promotional adverts in order to show her personality.


She is surrounded by little glittery lights which may connote the way in which she has become successful within her singing career as stars represent success. This could also show that she has an aura about her which gives her the likability factor.The lights also show she is the central focus of the advert as they surround her image which has been enlarged to present her authority. Ellie's face is also shadowed which also shows a mysterious side to her. This may also be the reason for her black attire which also shows maturity which may suggest that Ellie has discovered a new sound which is more mature than her previous singles.

Ellie is the main focus of the advert as the only image present is that of a close up of the artist. The picture is large and in the centre of the advert. Furthermore Ellie's eyes are looking away from the camera which shows she may be in thought. This could suggest that the album will hold songs of emotion and feelings of her own however lack of eye contact may hinder the chance of a relationship between the audience and the artist.


 Ellie's name is written in capital letters and also has a gold shine to it. The colour gold represents wealth, success and power. This shows Ellies' success from previous album's and therefore shows her as an artist who is maybe now attracting a wider mainstream audience rather than her previous niche audience. The font also looks as though it would be seen at a concert which shows how Ellie has 'made it' within the music industry and is now a star. There is a running theme of lights throughout the music video which relates to the title of the album. Light is seen as a necessity and is important to everyone in everyday life therefore this could suggest that this album is so good that an audience will need it in their life and feel it is a necessity. This advert also includes reviews of the album which is very beneficial for the artist as it shows an audience successful business' feedback. Star ratings are also given which give the audience an idea of how entertaining the album is plus a small comment which describes the album.

The image on the advert is that of Ellie Goulding's album cover. This informs the audience that the songs she will be singing at her performance will be from that album. This also may inform the audience that the performance she is doing is to promote her album to her fans and also any potential future fans. The image included on the advert also provides the audience with an array of connotations which may relate to the songs that are on her album. This means that they can understand the deeper meaning behind her songs and in turn enjoy her music at a higher level. In addition to this the image used on the advert means the audience become aware of the idea that she is a reserved individual and only presents her feelings through her music. 

Ellie Goulding is promoted through the advert as the audience receive an insight into the band and their music. The image of the advert is highly significant in allowing the audience to understand more surrounding Ellie  herself, which is due to the fact she is not seen giving eye contact to the audience. This adds an element of secrecy to her music which is further determined by the background she is seen standing in front. It evokes that her music may somewhat deter the indie genre in some way, and in addition may contain vital information regarding her true feelings behind the music

This advert promotes Ellie Goulding as an Indie artist who is breaking conventions and attracting a wider audience now that she has become successful within her music career.

I feel that both the adverts attract their audiences well therefore I will include some elements from each advert for my own artist magazine advert. For example I will include a bold and big font for the artist's name in order for it to attract an audience and make the name memorable. Certain colours for the font also can connote certain emotions/characteristics of the artist. Therefore I think I will choose a calm colour such as blue or white to show how our artist is from the Indie genre and their music is easy to listen to.

Risk Assessment

Risk Assessment 

A risk assessment is vital in order to keep everyone in the group safe and secure.

It is important to consider all of the possible hazards before filming so that all participants are made fully aware of any risks that they may come into contact with during filming and how to deal with them if they do occur. It is important to keep everybody safe so that no harm comes to anyone involved. 

By planning any risks that may occur in advance it will allow us to focus directly on the filming. This is because it should run smoothly as everyone involved is already aware of potential hazards. Therefore if they occur members will be able to deal with them successfully without disrupting the filming schedule.

Description of hazard	Prevention of hazard
Carrying camera and tripod on public transport.	This is a hazard as cameras and tripods are very expensive pieces of equipment. Therefore carrying them on public transport can put them at risk of being damaged or even stolen. To prevent this hazard we will make sure it is not clearly visible that we are carrying expensive equipment by putting them in cases, as this will also protect them from being damaged.
Fireworks/sparklers	There is a scene where we will include fireworks and sparklers. To prevent others from being harmed and affected by the use of fireworks and sparklers we are using a field location, as it is an open space. To protect ourselves we will keep a safe distance away from the fireworks when lit, and will also make sure that are securely placed. When using the sparklers we will be wearing gloves, and have a bucket of water nearby to put out the sparklers.
Lighter/smoking	The artists boyfriend will be smoking in the music video, a potential fire hazard, therefore when putting the cigarette out we will make sure that it is completely unlit and properly disposed of. This aspect will also take place in the field location as it limits passive smoking.
Weather	As weather is uncontrollable is can affect our filming plans and therefore we have to be flexible according to the weather. For example; if it rains the camera could get water damaged and if it is extremely windy it could create a hazard with the fireworks and sparklers. Therefore we will check the weather in advance so that our filming is not affected.
Our positioning within London.	London is a huge, public place and therefore we want to limit the affect our filming has on others. To overcome this we will position ourselves so that we don’t obstruct the public with their daily lives. This will also benefit our filming as we will not waste time moving around according to the public.