Monday 31 March 2014
Wednesday 12 February 2014
Comparison of Music Video
Do you think you have created a successful music video why?
I feel that the music video in which we created was successful as it conformed to the Indie genre and entertained our specific target audience of females between the ages of 16-25. We can understand that our music video was received positively due to the feedback that came back to us. I feel that, as a group, we followed the brief which was to create a music video and two ancillary products in order to promote the media product in which we had created. In order to create a successful media product it is the job of the group to choose a target audience in which they will intend to appeal to as well as gaining a wider audience. An audience is very important as this will allow a record company to produce more sales through the way in which the music video is played on various music channels and also through the ancillary products such as CD's and posters. The members of my group included myself, Daisy Morecroft, Emma Harris and Ella Sutherland. W e worked together in order to choose an artist in which we would focus on and use one of their songs for our music video. The artist that we chose was Nina Nesbitt and the song we chose of hers was 'Noserings and Shoestrings'.
I feel that we made a great effort in order to conform to the Indie genre by including naturalistic lighting, performance based production, quirky clothing , low budget setting and other elements that will identify the video as an Indie music video. The ancillary pack follows suit with the music video which shows competency and the ability to follow themes and genre in order to appeal to a certain music genre.
Which micro element, best shows your creativity and understanding
of your music genre the most?
I feel that the choice of lighting and colour throughout the music video conformed to the Indie genre and made an effective viewing.
For majority of our music video used natural light as it is conventional of an indie music video as the central focus is the sound of music rather the mise en scene.
In a certain scene we have chosen to locate in a forest at sunset therefore the light will be natural and therefore will portray a calm and relaxing atmosphere which we want as this scene will be where our artist has her thinking time about the situation with her boyfriend. The lighting will was warm and at sunset in order to show how that when the artist is in her thinking place she feels safe and stable compared to when she is with her boyfriend at the moment.
Typically Indie music videos have little effects and natural light as they are known for their low-budget and simple videos as they are mainly focused on the music and the sound.
For one of our scenes where the two characters are playing with sparklers and watching fireworks at night time we used a flash light in order to be able to see our characters against the natural night time light. We felt that the small light of the sparklers will connote the small hope they have for their relationship to get back on track.
We broke the conventions of an Indie music genre by contrasting lighting with the use of fireworks which will connote the chaotic and overwhelming relationship the couple have. Also the lighter which he will use which will show how he is rebellious and enjoys an unpredictable lifestyle.
We aimed to create a relationship between the artist and the audience as we hope that the lighting and colours will symbolise the hidden meaning of the song which for our target audience of young girls will entice them. As our audience are young women they will be able to connect with the feelings of being confused about a love interest and will be able to empathise with the artist consequently building a relationship also.
We are going to use the colour red continuously throughout our music video. The colour red will show how the running theme throughout the music video is love and danger which is a juxtaposition. We intend to have a red flare which will enable red smoke which connotes mystery and danger. Furthermore we will also have fireworks and sparklers that will show a red flicker of light. The fireworks will also show the chaotic element of the unstable relationship that they have. The relationship is seen to be a loving but argumentative and poisonous relationship. This is due to the artist's love interest to be influenced by alcohol and drugs. The artist will also wear red lipstick which will show that she is central to the events and she is involved within the danger.
Compare your music video to a successful video, from the same genre
and explain how your video is conventional. Consider the style,
representation of the artist, sounds, editing, mise-en-scene
Ed Sheeran - Lego House
Daisy - Noerings and Shoestrings
Lego House is a song by singer-songwriter Ed Sheeran who is commonly known as an artist of the Indie music genre as well as our own Artist Daisy. The music video features Harry Potter star Rupert Grint, as a play on their similar appearance.
Both Music videos are similar in the way the artist's are dressed as they are both seen in quirky and casual clothing showing the lack of importance of appearance and showing the central focus of the music and the sound. Both artist's hair is tousled and un-styled showing their messy and imperfect style which is conventional of the Indie genre as the music is generally seen as raw, acoustic and unedited in comparison to dance music which has been modified to create a specific sound. Our artist is seen in a denim shirt which shows a laid-back attitude towards life, similarly the artist in Lego house also follows the casual theme wearing a red hoody. The colour red is evident in both videos, as Daisy wears red lipstick, showing passion within both videos and their lyrics.
Lego House uses a mixture of low-budget and high budget settings whereas we have just used low-budget settings in order to conform to the indie genre. Settings such as fields and bedrooms are easily accessible and will draw an audience into focusing on the artist's thoughts and feelings rather than the different settings. Open areas such as natural fields and forests in which both videos have used, show a place where the artist can reflect on their life and think. In a music video this is effective for an audience as it creates a relationship between the artist and the audience as they will empathise with them. Both artist's are seen to be holding guitar's for many scenes within the music videos which is conventional to the Indie genre as their passion for music would have generally stemmed from a love for an instrument. It is also conventional as music within the Indie genre usually use live instruments and their voices to create sounds. An audience will appreciate the guitar as it shows the artist's musical talents and the fact that both artist's are responsible for the sound of both songs, this increases the entertainment factor.
There is a similarity in lighting which is conventional of the Indie genre as certain lighting portrays emotions that are common within the Indie genre. For example naturalistic lighting is used in both videos in order to show the reality of the narratives and also to portray the artist's reflecting on their certain problems. In Lego house the natural lighting is bright in order to show the enlightenment that the artist is seeing due to finding his strength to perform. Whereas the naturalistic lighting in Nose rings and shoestrings is warm and dull showing how the artist Daisy is reflecting on a chaotic and problematic relationship.
There is a very similar element within the narrative of both videos. There is a destruction of a guitar which shows a loss of control and the way anger has filled the characters due to certain problems that they experience. The artist in lego house destroys his guitar as he has come to the realisation that he is not Ed Sheeran and his loss of identity has a great impact on him. Therefore he smashes the guitar to remove any memory of performing and singing. In comparision to this the guitar is smashed in our music video by the boyfriend of the artist as he is jealous of her love for music and feels that she does not spend enough time with him. The way in which the artist's and characters react to the instruments show that they are personified showing that music is a vital and important part of the artist's life.
I feel that the music video in which we created was successful as it conformed to the Indie genre and entertained our specific target audience of females between the ages of 16-25. We can understand that our music video was received positively due to the feedback that came back to us. I feel that, as a group, we followed the brief which was to create a music video and two ancillary products in order to promote the media product in which we had created. In order to create a successful media product it is the job of the group to choose a target audience in which they will intend to appeal to as well as gaining a wider audience. An audience is very important as this will allow a record company to produce more sales through the way in which the music video is played on various music channels and also through the ancillary products such as CD's and posters. The members of my group included myself, Daisy Morecroft, Emma Harris and Ella Sutherland. W e worked together in order to choose an artist in which we would focus on and use one of their songs for our music video. The artist that we chose was Nina Nesbitt and the song we chose of hers was 'Noserings and Shoestrings'.
I feel that we made a great effort in order to conform to the Indie genre by including naturalistic lighting, performance based production, quirky clothing , low budget setting and other elements that will identify the video as an Indie music video. The ancillary pack follows suit with the music video which shows competency and the ability to follow themes and genre in order to appeal to a certain music genre.
Which micro element, best shows your creativity and understanding
of your music genre the most?
I feel that the choice of lighting and colour throughout the music video conformed to the Indie genre and made an effective viewing.
For majority of our music video used natural light as it is conventional of an indie music video as the central focus is the sound of music rather the mise en scene.
In a certain scene we have chosen to locate in a forest at sunset therefore the light will be natural and therefore will portray a calm and relaxing atmosphere which we want as this scene will be where our artist has her thinking time about the situation with her boyfriend. The lighting will was warm and at sunset in order to show how that when the artist is in her thinking place she feels safe and stable compared to when she is with her boyfriend at the moment.
Typically Indie music videos have little effects and natural light as they are known for their low-budget and simple videos as they are mainly focused on the music and the sound.
For one of our scenes where the two characters are playing with sparklers and watching fireworks at night time we used a flash light in order to be able to see our characters against the natural night time light. We felt that the small light of the sparklers will connote the small hope they have for their relationship to get back on track.
We broke the conventions of an Indie music genre by contrasting lighting with the use of fireworks which will connote the chaotic and overwhelming relationship the couple have. Also the lighter which he will use which will show how he is rebellious and enjoys an unpredictable lifestyle.
We aimed to create a relationship between the artist and the audience as we hope that the lighting and colours will symbolise the hidden meaning of the song which for our target audience of young girls will entice them. As our audience are young women they will be able to connect with the feelings of being confused about a love interest and will be able to empathise with the artist consequently building a relationship also.
We are going to use the colour red continuously throughout our music video. The colour red will show how the running theme throughout the music video is love and danger which is a juxtaposition. We intend to have a red flare which will enable red smoke which connotes mystery and danger. Furthermore we will also have fireworks and sparklers that will show a red flicker of light. The fireworks will also show the chaotic element of the unstable relationship that they have. The relationship is seen to be a loving but argumentative and poisonous relationship. This is due to the artist's love interest to be influenced by alcohol and drugs. The artist will also wear red lipstick which will show that she is central to the events and she is involved within the danger.
Compare your music video to a successful video, from the same genre
and explain how your video is conventional. Consider the style,
representation of the artist, sounds, editing, mise-en-scene
Ed Sheeran - Lego House
Daisy - Noerings and Shoestrings
Lego House is a song by singer-songwriter Ed Sheeran who is commonly known as an artist of the Indie music genre as well as our own Artist Daisy. The music video features Harry Potter star Rupert Grint, as a play on their similar appearance.
Both Music videos are similar in the way the artist's are dressed as they are both seen in quirky and casual clothing showing the lack of importance of appearance and showing the central focus of the music and the sound. Both artist's hair is tousled and un-styled showing their messy and imperfect style which is conventional of the Indie genre as the music is generally seen as raw, acoustic and unedited in comparison to dance music which has been modified to create a specific sound. Our artist is seen in a denim shirt which shows a laid-back attitude towards life, similarly the artist in Lego house also follows the casual theme wearing a red hoody. The colour red is evident in both videos, as Daisy wears red lipstick, showing passion within both videos and their lyrics.
There is a very similar element within the narrative of both videos. There is a destruction of a guitar which shows a loss of control and the way anger has filled the characters due to certain problems that they experience. The artist in lego house destroys his guitar as he has come to the realisation that he is not Ed Sheeran and his loss of identity has a great impact on him. Therefore he smashes the guitar to remove any memory of performing and singing. In comparision to this the guitar is smashed in our music video by the boyfriend of the artist as he is jealous of her love for music and feels that she does not spend enough time with him. The way in which the artist's and characters react to the instruments show that they are personified showing that music is a vital and important part of the artist's life.
Tuesday 11 February 2014
Monday 10 February 2014
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