Rough Cut

Rough Cut
http://www.youtube.com/watch?v=BUV9pLgu9iA



A rough cut is important to consider as it allows the music video to be exposed to the public in order to gain feedback which will enable us as producers to make changes. The rough cut is an opportunity for the music video to be shown as a whole including all the intended scenes, shots and cuts however with the time to make changes. The Rough cut is imported onto Youtube which in these recent times has become an almost music channel as many people go on there to watch new and old music videos. Youtube also allows viewers to communicate their opinion of the music video onto the website. They can press a 'like' or 'dislike' button which will be shown underneath the actual video, as well as being able to comment their opinion below. As producers of the music video, the opinion of other people will interest us very much as it will allow us to know how the video is being received by an audience and whether or not the target audience was met.

It is important to consider audience feedback as we are given constructive criticism in which we can reflect upon. As we still have the opportunity to make changes for our final music video we will take onboard the comments that we receive. For example if we receive a message including constructive criticism such as the disliking of a certain shot or clip we will then take time to change the element of the rough cut in order for the final music video. It is also beneficial to receive compliments on the rough cut as we will then definitely plan to keep the elements that are liked. It is also important to consider the feedback of an audience as we will want to know if the video has reached our target audience. Our target audience was young females between the ages of 16-21 and we will be interested in whether or not we have met this intended audience. Furthermore by receiving positive feedback we will then gain confidence in our video and promote our video further in order to gain more publicity as we are sure that it has been received well and will hopefully continue to.

We received audience feedback through Youtube and also through asking the opinion of people within my media class and the public. Youtube is a very good way of receiving feedback as it has many pathways that the audience can communicate through. For example every view that the music video receives is counted and the overall number is presented. There is also an opportunity for the viewers to like and dislike the video which also shows a number of how many people are for and against the video. The ability to comment on the video will also give us an insight into how people have received the comments and their personal thoughts and feelings towards the music video. We also held a mini informal screening of our rough cut where our classmates and other people in our year watched the video and told us what they thought about the video. They gave us comments on the editing, cinematography , representation of the artist and how they received the video as a whole.We also posted the rough cut onto social networking sites such as Facebook and Twitter in order to to gain more views and comments from the public.                                                                                                                                                                    
The feedback we received proved to be mostly positive and constructive. We gained 123 views on youtube and 4 likes. We were very happy with the amount of views we received as it means that the video is getting round and being given the opportunity to be complimented.

We also received some positive comments and some constructive criticism.

We also received this constructive comment from a student who specialises in media completely and we were very grateful for this as once acted on the comment it was very beneficial to us. When we imported the final video we listened to the helpful comment and did export the video to H.264 and it was a great difference.

"The video was really good. I believed the narrative and the settings and image of the characters really fitted with the Indie theme"

Aimee Clark , 18

"I really enjoyed it, A lot of time and effort went into the video and this is evident. I think their could be some more spent with matching up the timing and the miming of the artist."

Sam Cooper, 40

The feedback that we received assisted us greatly in the process of finalizing our music video  as we took all the criticism onboard and made certain changed in order to have a very effective end product. We sorted out any timing issues that had been highlighted in the comments and also focused on any shots that looked unprofessional.

Any positive comments that we received we have kept these things as they were in the final video as they were received well by the audience.