Group magazine advert

In order to share our magazine adverts to the rest of the group we printed them out and passed them round the group therefore each member could have a detailed look at each one. As a group we discussed the pro's and con's of each members full advert, taking ideas from each one and agreeing on certain pictures that we felt would be effective. We discussed elements such as images, fonts , colours, messages etc and chose options that would follow the conventions of the Indie genre.

                                                                         Daisy's
                                                                   

Daisy's magazine advert is very conventional to the Indie genre through many elements. Firstly the image is of the artist in action of playing the guitar and singing. The guitar is very conventional of the indie genre and the fact that the artist is playing it shows her ability making her appealing to an audience. The artist wears a grey coat showing she is outside which refers to nature and how the artist is natural and has raw talent. The jacket in which the artist is wearing covers her body showing that she does not want to necessarily sell her appearance but more the music and her voice. The lighting in this picture is very effective as it shows a natural light which connotes modesty as the artist is not completely in the spotlight, this will increase her likability factor. The layout of the magazine advert is simple yet eye catching. The use of different fonts give a disjointed feel which could connote the mind set of the artist making the song more appealing as it shows the context of the song an the chaotic relationship she sings about. I do however feel that the colour pink does not flow with the rest of the ancillary pack and should be changed to an orange or a more neutral colour to coincide with the Indie genre.

                                                                     Ella's

Ella's magazine advert is conventional to the Indie genre as the artist is seen to have a laid back image shown by her casual clothes. The denim shirt and red beanie hat show a quirky side to the artist showing her as individual which will appeal to a young audience as they will appreciate someone who is different. Her expression is friendly and excited which gives her the likability factor and also show her as relatable and normal. The font used is childlike which shows the youthful side of the artist, showing her fun and cheeky side which will make a younger audience more appreciative of the artist and her music. The simplicity of the magazine advert conforms to the indie genre. Have the image of the artist to the right of the magazine advert shows her importance however leaves room for the name of the artist and the name of the single. The strap of the artist's guitar is shown however by seeing the actual guitar I think that the advert would be more appealing to an Indie audience as instruments are very important and common amongst this genre.

I think that my magazine advert is conventional to the Indie genre as the artist is seen to have a laid back image shown by her casual clothes. The denim shirt and red beanie hat show a quirky side to the artist showing her as individual which will appeal to a young audience as they will appreciate someone who is different. The artist is also holding a guitar which is conventional to the indie genre as instruments are a central focus of the Indie genre as the music sounds within the genre usually come from instruments rather than music made on programmes such as garage band. This gives Indie music a raw and fresh vibe showing that an Indie artist is true to themselves and does not change for the stage such as artists within the pop genre.

I have included neutral colours to connote the fresh and real atmosphere, which is also the reason for the vast amount of daisy flowers. The flowers denote the name of the artist however the also symbolise purity, innocence, loyalty and patience. These qualities are all shown within the music video from the artist as she deals with her boyfriend who seems to be under the influence of alcohol and drugs. The different sizes of the Daisy's suggests how big or small the flower is it is still beautiful and this relates to the relationship within the music video as their relationship has many problems, big and small, however the artist never gives up trying to save it.


The artist is the central image of the advert showing her importance and making sure that the audience is drawn to her when flicking through a magazine. The artist also makes eye contact with the camera which will also grab the attention of an audience as a relationship is instantly created. the artist is also smiling sweetly therefore this will also create a relationship with the audience as she is portrayed as friendly and approachable therefore will be seen as likeable. I have used Goodwin's theory within my magazine advert as the visuals match the lyrics of the song. For example I have included a shoestring in the advert to link to the song title 'Nose rings and shoe strings'. The shoe string is red which depicts passion and anger which is representative of the chaotic relationship within the music video. The shoe string is also tied in a bow showing that the artist can make the simplest of things beautiful and appealing, which shows that she can save her boyfriend and make their relationship worthy. I do however think that my magazine advert may have too much going on which may take the attention away from the artist which could be a problem when it comes to sales.


                                                                   Emma's

Emma's magazine advert is very conventional to the Indie genre. The image is of the artist Daisy with a guitar showing raw talent and great ability within the the music business. The artist is dressed in a denim jacket The denim shirt and red beanie hat show a quirky side to the artist showing her as individual which will appeal to a young audience as they will appreciate someone who is different. The artist is also holding a guitar which is conventional to the indie genre as instruments are a central focus of the Indie genre as the music sounds within the genre usually come from instruments rather than music made on programmes such as garage band. This gives Indie music a raw and fresh vibe showing that an Indie artist is true to themselves and does not change for the stage such as artists within the pop genre. Emma has chosen to use a brick wall background, which each other member of the group have not.   This is an element that we have taken from Emma's magazine advert for the group magazine advert  as we felt it was a very effective background and really conformed to the Indie genre.    It is a simplistic and urban setting which shows a contrast between the theme of nature that follows throughout the rest of the ancillary pack. The contrast shows the innocence of the artist whereas the brick wall shows the chaotic problems she endures. The text included is very persuasive and eye catching in order to entice the intended target audience. Emma has included to use the artist's name in big and bold letters in order to promote the artist, however the biggest font is used on the phrase 'out now' showing the availability showing that the single is in the reach of those who want to purchase. The phrase 'hot new single' also shows that the song has been received well and will encourage the audience to buy.