Cinematography

What is the purpose of Cinematography?


The purpose of cinematography is to create effect with different camera shots. It is the art or technique of movie photography, including both the shooting and development of the film.
Within music video's there are many more camera shots as there is a lot to include at a faster pace. The narrative of the video will evolve a lot quicker than that of a film or a sequence. Therefore each camera shot needs to be effective and chosen correctly in order for the video to make sense. i helps to convey a narrative or concept within a music video by providing specific visuals to the audience which they can interpret into their understanding of the music video.  Cinematography allows the audience to view all the elements of the music video for example characters, lighting, mise en scene etc.
Camera work needs to be subtle and effective to create flow throughout the music video and therefore show a realistic sequence in which camera work is overlooked by an audience.

DAISY CLOSE UP
As the structure of our music video is a variety of performance, concept and narrative there will be a stark contrast in the scenes. For example for the performance scenes there will be mid shots of the artist singing to the camera. This mid shot will show the artists head and shoulders allowing the audience to clearly see her facial expression in order to gain the atmosphere of the song.
A mid shot is generally used to show part of

something In more detail, whilst still showing enough for the audience to feel as if they were looking at the whole thing. In this case the shot will only show the top half of the artist however the audience are made to feel that they are still looking at the artists whole body.
A mid shot is appropriate when the artist is singing without too much emotion or intense conversation, in turn this is when close ups should be used.
This mid shot will show the artist t-shirt, hair, make up and piercing. This gives the audience an insight into the artist's image in turn creating a relationship between them.


JORDAN SHOTS
The shots including the boyfriend will show the narrative elements of the music video. These shots were long shots at a low angle. Long shots are used to show the subject and some of the surrounding setting. These shots will show the love interest's whole body showing his image/clothing and the drink and drugs in which he is holding.  The shot will also be low angle showing the power the character has over his girlfriend. A long shot is appropriate for action such as when the character is smoking and drinking. The shot will show the clothing of the boyfriend which is quirky and unique showing his individual style. The shot challenges the conventions of the indie genre as it shows a skate park filled with graffiti which is more conventional to a genre of RNB and hip-hop. This shows a contrast between the

PANNING SHOT

In photography, panning refers to the rotation in a horizontal plane of a still camera or video camera. Panning a camera results in a motion similar to that of someone shaking their head from side to side or of an aircraft performing a yaw rotation. Or to that of an opening door if the door stays facing one way.Filmmaking and professional video cameras pan by turning horizontally on a vertical axis, but the effect may be enhanced by adding other techniques, such as rails to move the whole camera platform. Slow panning is also combined with zooming in or out on a single subject, leaving the subject in the same portion of the frame, to emphasise or de-emphasise the subject respectively.

These panning shots will show the boyfriend of the artist in different places within a skate park. This shot will be effective as the panning shots will show the boyfriend many times within the same shot creating a sense of amazement for the audience. The duplicated figures also show how the character has many states of mind due to the regular use of drink and drugs in which he uses.

DAISY AND JORDAN HUGGING
In film, a medium shot is a camera angle shot from a medium distance. The dividing line between "long shot" and "medium shot" is fuzzy, as is the line between "medium shot" and "close-up". In some standard texts and professional references, a full-length view of a human subject is called a medium shot; in this terminology, a shot of the person from the knees up or the waist up is a close-up shot. In other texts, these partial views are called medium shots. It is mainly used for a scene when it is desirable to see the subjects' facial expressions in the context of their body language.
These shots needed to show the intimacy between the two characters therefore need to show their facial expressions. The medium shots show the emotions between the two characters and how the boyfriend can show his happy and healthy state before he turned to drink and drugs. The medium shot allows the audience to see the characters head and shoulders creating intensity however still showing the setting and background.

Still images
What camera shots and why?

Mid shot of artist- This shot will show the artist with the guitar showing the instrument element which is conventional of the Indie genre in which we have chosen.

Close up of guitar- This shot shows the instrument in a closer frame which shows the artist is performing live which in also a conventional element of an Indie music video.

Establishing shot- This shot will show the setting in the background which will determine the atmosphere and mood of the scene. The characters will be seen in the video also showing how the artist and her love interest are interacting with each other. 

low angle of boyfriend- This shot will show how the artists love interest has a high status in terms of how he has taken over her mind. He has power over her as she is very much in love with him however she doesn't always agree with his choice of lifestyle.


High angle of artist- This shot will show how the artist is quite vulnerable as she sings about her sadness towards the situation she finds her self in with her boyfriend.



How are the shots conventional?
A mid shot of the artist is conventional of the Indie genre because the shot will show the artist singing and also show their  appearance. In our music video a mid shot of the artist will allow the audience identify the artist's indie clothing and make up. For example the artist wears a nose ring which shows Goodwins theory as the visuals match the lyrics of the song.

A close up shot of a guitar is conventional of an indie music video because instruments are vital as the music is a central focus of any Indie music video.




How does it build a relationship with target audience

Certain camera shots will build a relationship with an audience due to the eye contact in close ups and relatable settings in establishing shots.