My media group and I decided to conduct vox pop interviews as part of our primary research with a varied group of people in order to gain research into what an audience enjoy when music videos are concerned. We decided to undertake this as part of our research as we asked the participants open questions and therefore received qualitative data from their replies. When conducting our vox pops we asked the participants different questions to those we had included in our questionnaire so that the results we received would give us a broader understanding of peoples interests within music videos. We asked 5 people (3 males, 2 females) to feature in our Vox pops in order to receive opinions from both sex's therefore we could get an insight into what males and females expect from a music video, therefore enhancing its effect on the viewers.
Target audience feedback is fundamental and vital as the music video intends to appeal to this group therefore needs to include elements in which they appreciate. We intend to create a music video that will entertain the target audience and also make them think abut certain issues.
We then added text at the bottom of each interview clip including the person we interviewed and their age. This question at the bottom just makes it clear for the audience what was asked and who this person is.
The results from the Vox pops enabled the group and myself to gain a deeper insight into what viewers may want and expect from a music video. The data was qualitative and primary research therefore it is mainly based on the participants opinions . The information that we gained helped us decide what kind of style of video whether it be narrative, concept, performance or a mixture. I feel that this study of research has aided us greatly in the production process as it has given us vital knowledge about what to include to receive positive feedback. We also know now how to make the music video conventional to the chosen genre and also if breaking conventions is appreciated by an audience.
The results from the Vox pops enabled the group and myself to gain a deeper insight into what viewers may want and expect from a music video. The data was qualitative and primary research therefore it is mainly based on the participants opinions . The information that we gained helped us decide what kind of style of video whether it be narrative, concept, performance or a mixture. I feel that this study of research has aided us greatly in the production process as it has given us vital knowledge about what to include to receive positive feedback. We also know now how to make the music video conventional to the chosen genre and also if breaking conventions is appreciated by an audience.
Creating our own vox pops will assist us with the planning of our creative production as it allows us to consider our target audience throughout. This may effect certain camera shots/editing styles we may like to use and to see how appropriate they are in aim to fulfil our purpose of appealing to our audience. It can be archived on YouTube as displayed below:
http://www.youtube.com/watch?v=FhZGdmEUZX0
You have made a start in explaining why you carried out vox pops and you have considered the purpose of primary research well. Now you need to consider the feedback that you received in further detail, by explaining how your research will help you with planning your own music video.
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