Questionnaires

Questionnaires are important in order to gain information from a varied group of people. They allow you to create questions that fit to your chosen subject in order to receive primary feedback. We used a combination of open and closed questions in aim to produce qualatative and quantative data. In order to choose the genre we asked the question of 'What is your favourite genre of music?', this will give us an idea of what genre is most popular amongst our chosen target audience of 16-25. After coming up with our initial plan my group and i decided that is very important to decide which type of audience we are going to target. Having a target audience is very important in the music industry as record labels and artists want to becomes as successful as possible, the record label can achieve this if they are familiar with their target audience and appeal to them successfully. Questionnaires are important when becoming more familiar with your target audience as it is useful to identify certain quality's we want to aim our music video at such as age or gender as the target audience will be who is viewing our music video.


 It also helps us discover what our target audience are expecting and what they will enjoy watching. Being aware of this could help us become more successful as we can then decide what conventions to follow or whether we want to go against them and create a diverse music video to gain attentions and shock our target audience.

After discussing together what questions to include into our questionnaire we decided how we would dispute them. We decided to give them to 40 people altogether with a 20/20 ratio of female to men. We each gave out 10 questionnaires to random members of the public ensuring we gave them to 5 females and 5 males each. We divided the ratio of female to men specially so we could contrast the differences in gender preferences to help us decide whether we were going to appeal to both genders or one in specific.

Name:_____________________

Age:___

Gender:

1.)What is your favourite genre of music?

      Pop

      RnB

      Indie

      Rock

      Rap

      Hip-Hop

      Classical

      Dance

2.)Do you prefer to listen to solo artist or bands?_____________________

3.)Do you prefer to see the artist in their music video?

      Yes

      No

4.)What style of a music video do you enjoy the most?

Narrative

Performance

Concept

5.)

Do you prefer to a music video to be conventional to its chosen genre or diverse? Why?______________________________________________________________________________________________________________________________________________________________________________________________________________________________

6.)Typically how do you watch music videos?________________________________________

7.)Do you prefer a simple music video or one which includes special effects? Why?_____________________________________________________________________________________________________________________________________________________________________________________________

8.)Have you heard of artist Nina Nesbitt? If so what is your favourite song of hers?______________________________________________________________________________________________________

9.)What type of editing in a music video appeals to you as an audience the most?_____________________________________________________